ASHCROFT INTERNATIONAL BUSINESS SCHOOL

UNDERGRADUATE DISSERTATION ASSESSMENTS

To assist students in focusing their dissertation on the key areas, this is the marking scheme used by all Ashcroft International Business School tutors at Cambridge. The additions in italics like this are my comments.

The Dissertations Guide 2006 - click the pic!link to the Dissertations Guide

Objectives:
Purpose and rationale for the investigation of dissertation. Clarity of objectives will be viewed as a central issue
This is a very important area - it relates back top your choice of title, and the objectives must run as a thread through the whole dissertation, appearing finally in the Conclusion and Recommendations - which must summarize the dissertation and maintain the focus. 

Method:
Was relevant theory used? Was the approach appropriate?
Think about how you are going to approach the dissertation - what research will you need, what evidence will be required to support your arguments, and what theoretical basis and academic sources you will be using.

Use of Literature/Sources:
Was the range suitable and adequate?
Your dissertation should include a review of appropriate academic theory. There will also be a need to review literature relevant to any case studies you are using. You should be using the theory to support your argument - if there is theory you don't agree with - use that as well and state your reasons for disagreement - with supporting evidence!

Referencing
Has the Harvard Reference System been used throughout? Are all sources correctly acknowledged?
Correct use of referencing according to the Harvard system (see dissertations main page for a link) is ESSENTIAL. Knowing the difference between References (what you have quoted) and Bibliography (a list of sources which you have read/used) is important. If you use text from somewhere else and forget to give the reference, you could be accused of plagiarism (at worst) or poor academic practice (at best). Your tutor will be able to recognize work which is not your own!!!
By following the rules correctly, it should be possible to obtain 100% for this section!!!

Analysis:
Has the data been analysed or is the dissertation merely a description? Appropriate theory used?
Review the evidence you have gathered and analysing effectively. Don't just describe the situation - challenge things and develop your own (evidence-based) thoughts.

Conclusions/Recommendation:
Are conclusions reasoned? Do they correspond with the objective(s) of the dissertation?
I prefer conclusions to be SHORT - certainly no new material should be introduced, and it would be unusual for this section to have any references. Go back to your objectives - the conclusions MUST relate to them (or you will have lost your way and failed to make your points effectively - and lose marks).

Presentation:
Visual impact (diagrams, figures, tables, illustrations). Structure; Use of grammar, language, clarity.
The structure is absolutely essential for a good dissertation. There needs to be a thread - one section should follow logically and progressively from the previous section. "Presentation" refers to how the finished dissertation looks - appearance, use of charts, pictures, diagrams and graphics. Don't make these too small to read. Use colour appropriately and effectively.
Correct use of referencing according to the Harvard system (see dissertations main page for a link) is ESSENTIAL. Knowing the difference between References (what you have quoted) and Bibliography (a list of sources which you have read/used) is important. If you use text from somewhere else and forget to give the reference, you could be accused of plagiarism (at worst) or poor academic practice (at best). Your tutor will be able to recognize work which is not your own!!!  Use a spellchecker - some tutors allocate 10% of the marks for spelling, grammar, punctuation, layout, structure. Students for whom English is not their first language are not penalized for errors in syntax, but the meaning must be clear and the language must be comprehensible. See the guide to Plain English linked to the previous page - keeping sentences short and using simpler words can contribute to making your dissertation readable.


Overall Assessment (please comment)
Think of the marker when writing your dissertation - marking a dissertation takes 3-4 hours (postgraduate) or 1-1½ hours. Make it Exciting, Readable and Interesting! Marks are assessed in each of the above categories in 5 bands:

0-39    40-49    50-59    60-69    70+

Then the overall mark is assessed on the basis of the score in each area. An overall mark of 80+ is extremely rare and therefore any mark scoring in the 60s or 70s represents an excellent piece of work - 50s represents good, 40s is a pass.

 

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