International Marketing Analysis
This module runs in Semester Two - the lecturer for 2005/6 will be Jonathan Wilson
| Lecture 1 | World Trade Statistics 2004 (a PDF file) | |
| World Economic Outlook sep04 | ||
| Review International Market Research in Pakistan: Would the methodology work in France, UK or Germany? Gifts with Surveys - what effect does this have? Internet Surveys |
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| Link to UNCTAD - register and you can download lots of information on World Trade | ||
| sources - International Marketing links from Cateora and Graham | ||