Marketing Management
|
Module Guide - Full Version (word97 file) Amended 6aug08 |
|
| Lecture 1 |
Seminar Week 1 - IBM,
Tom Watson and The Vision. (Blythe first edition page 14) |
| Lecture 2 |
http://www.dti.gov.uk/files/file29058.pdf Innovation guide |
| Lecture 3 | |
| Lecture 4 | |
| Lecture 5 |
Links to extra reading
matter: |
| Lecture 6 |
Market Segmentation by Professor McDonald |
| Lecture 7 | |
| Annual Reports | |
| Lecture 8 | |
| Lecture 9 | |
| Lecture 10 | |
| Lecture 11 | |
| Display of Information | |
|
Retail Banking - Report from The Future Foundation - Oct 2007 |
|
| Retail Futures - scenarios for the future of UK retail and sustainable development link to website of Forum for the Future | |
| The Official Yearbook of the United Kingdom of Great Britain and Northern Ireland |
|
Assignment the hand in date is set at xxxdec08. Check against the official assignment sheet In general, the purpose of assignments is to give you an opportunity to demonstrate to the marker that you have achieved the learning outcomes, in whatever context is requested.
|
|
Lecture and Seminar details |
||||||||||||||||||||||||
|
||||||||||||||||||||||||
