Marketing Research

This module runs in Semester Two at Undergraduate Level

 the lecturer in Cambridge is Stephen Ginns

Lecture 1 Sample Size Calculator
Lecture 2 Module Guide
Lecture 3 SPSS Sample
Lecture 4 SPSS exercises 7-42
Lecture 5 Correlation
Lecture 6 Survey Design
Lecture 7 Statistical Significance
Lecture 10 Newcomers guide to Marketing Research
  Sample Marketing Research report (MORI)
  Collecting Primary Data