Go to Module Guide (a pdf file - 54 pages)

Lecture 1

Lecture 2

Lecture 3

Lecture 4

Lecture 5

Lecture 6

Lecture 7

Lecture 8

Lecture 9

Lecture 10

Lecture 11

The Key Text is Marketing Communications, by Chris Fill. 4th Edition, 2005, Prentice Hall, ISBN 0 273 68772 7

Assignment Case Study (2001/2)
BT Openline factsheet

Assignment Case Study (2002/3) a pdf file
Harry Potter Articles 

 
Here is the pdf file of the British Codes of Advertising and Promotions Code of Practice, from the ASA click here

Link to Business Week's article on Top Brands

Link to JCDecaux

Link to Reichheld's presentation on Loyalty

Link to Drayton Bird's presentation on Direct Marketing a ppt file

Link to Drayton Bird's website

This week's News

Article on Marks & Spencer advertising campaign

the hand in date (provisional) is set at 13th May - - - - - - -Check against the official assignment sheet

In general, the purpose of assignments is to give you an opportunity to demonstrate to the marker that you have achieved the learning outcomes, in whatever context is requested.