Practice of Marketing

This module runs in Semester 1 at Undergraduate level, Year 3

Reading List

 

Module Reference Sheet


Module Guide / Coursebook (a Word97 file)


On-Line Learning

Quicklink to the student program

Link to article on competitive myopia

Memo from the President - Economies of Scale

Lecture 1
Lecture 2
Lecture 3
Lecture 4
Lecture 5
Lecture 6
Lecture 7
Lecture 8
Lecture 9
Lecture 10
Lecture 11
Lecture 12

 

 

Latest News

You can upload direct to the ftp site, using Internet Explorer. Enter the ftp://194.83.46.63/ or cut and paste the site address in the URL ("Address") box – 

user id  = tmg
password = tmgtmg

Then drag and drop your plan file onto the internet explorer ftp window.

You can get the reports
here  

Information about the second product: A New Market Opportunity 

 

   Results of the latest simulation run - Period 10 click here

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